CV

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My website address

http://ruizhang1.blogspot.com/
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CV

Curriculum vitae

Name: Rui Zhang

Email: ruidaub@gmail.com

Telephone number: 07898920189

Term Address: 439 Room, 49 flat, RansomesWay, Chelmsford, Essex. England, CM1 1SA

Home Address: 102 Block 3, 9th THE MANSION OF DRAGON, Loong Palace, 317 Chang ping Road, Chang ping District, Beijing 102208, P.R. China.

Nationality: Chinese

EDUCATION

l  Anglia Ruskin University, BSc Multimedia, Animation and the Web       2009 –Present

Modules Currently Studying: Interaction and Usability, 2D Animation, Design Methods and Technology Project, Group Design Project, 3D Modelling and Animation, 3D Character Animation, Advanced Sound Techniques, Virtual Environments, Major Project, Video Production, Web Gallery and Exhibition.

l  Beijing Union University (Beijing, China)                               2007 -2009

Modules Taken: College English 1, Graphic Construction and Software Application, Web Database and Design, Socialism Thoughts, C Programming, Physical Education, Ethics Studies and Law Basic,  College English 2, Two-Dimensional Animation, Photography and Editing, WebTechnology—ASP.net, Advertising and Design, Marketing, College English 3, Art and Design on Webpage, Editing Technology on Media Materials, Three-Dimensional Animation, CG Film Production, Film Editing and Production, Software Programming, Employment Studies, Management Studies, World History of Art and Design, Innovation and Originality in Design , Film and Television Multimedia Tools, Advanced Photography.

l  Beijing Cui Wei Senior High School (Beijing, China)                      2004-2007

Modules Taken: Physics，Chemistry，Advanced Mathematics，Chinese, History, Geography, Art and Music

l  Beijing Li Xin Middle School (Beijing, China)                            2001-2004

Modules Taken: Chinese(120/150), Mathematics(127/150), English(116/150) , Physics(95/100), Chemistry(89/100), Geology(A*), History(A*), Sports(30/30)

I.e. Grades in brackets; eg.120/150 meaning final grade was 120 out of full marks of 150.

WORK EXPERIENCE

l  Beijing Yu Jin Tang Culture Communication Co., Ltd,

Exhibition Designer Assistant                     May, 2008 – June, 2009 Part time

Ÿ   Good self-discipline and mature organizational skills.

Ÿ   Assist project designer with exhibition design procedure, quality and safety supervision.

Ÿ   Responsible for cooperating with and supervising on contractors, instruct and monitor on construction.

Ÿ   Systemize and archive technical amanuensis, department files, material database.

Ÿ   General administration. Enhance team cooperation.

l  Beijing Zhong Peng Building Decoration Co.,

Ltd Interior Designer Assistant July,                       2008 – September, 2008

Ÿ   Good communication ability and excellent team-working with colleagues.

Ÿ   Examine contractors regarding human resource, material inputs, Capital inputs and relevant operation status.

Ÿ   Check designer's technical progress and working procedure base on building drawings and related criteria.

l  HSBC Bank (China) Co., Ltd Beijing Lido Place Sub-branch    

Personal Financial Assistant                             July, 2010 – August, 2010

Ÿ   Computer literature, Proficiency in Microsoft Office software and network.

Ÿ   Skilled in computer-output typesetting, presswork design and package design, poster design.

Ÿ   Thinking clear, methodical work, work on serious and responsible attitude.

Ÿ   Provide guides to customers. Good communication and coordination with customers.

ACHIEVEMENTS

l  Beijing Union University excellence student award                              2008

ACTIVITIES AND INTERESTS

Volunteering

l  Beijing 2008 Olympic Games Volunteer (Marathon)                    summer 2008

Ÿ   Full attendance in volunteer’s training program, developed professional skills in servicing, medical aid and so on.

Ÿ   Offering help for athletes from various countries in Marathon(guide, rest station service)

l  Rural China Education Foundation                                Summer 2007

Ÿ   Great benevolence and willing to offer any help 

Ÿ   Contribute help in rural area of China

IT Skills

Excellent with Word, Spreadsheet and PowerPoint, email/web/search engine usage ∙ familiar with AutoCAD, Database and Language C, skill on Flash, Action Script3.0, 3Ds Max, Photoshop, Illustrator, Premier pro, After Effect and Final cut pro.

Language

Fluent in both written and spoken English and Mandarin.

Others

Joint in Beijing Union University student union from 2007-2008, participated in organizing various events. Acted the hostess when the party and large-scale sport-game. Taken a press photographer when the university large activity and catcall. Organized and planned activities, arranging ceremony, planned meeting-place arrangement, and arranged show.

Personality

Optimistic, outgoing, funny, earnest and steady especially under high pressure, considerate and kind, excellent team-work skill.

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My personal website

I choice my blog be using to my personal website. The style same to my business card, I change the background colour to Beige that with the Chinese printing complement each other.

Beige is a soft neutral colour that isn't quite white and has some of the earthiness of light browns. Beiger represents quiet, pleasantness with a touch of luster. As a neutral, beige is a calming colour. It carries some of the same pureness, softness, and cleanliness of white but is slightly richer, a touch warmer.

Nature of Beige:

Beige is a neutral color with a bit of the warmth of brown and the crisp, coolness of white. It is sometimes seen as dull and boring unless coupled with other colors. It can be a relaxing color for whole feeling.

Keywords for Meaning of Beige:

Quiet, pleasantness, calm, understated elegance, purity, softness, more rich and warm than white

Culture of Beige:

Beige has traditionally been seen as a conservative, background color. In some cultures, beige garments might symbolize piety or simplicity. The color beige provides a calming effect.

The ink of water colour and the seal colour all around gray colours. And then, the lotus used the colour of misty rose.

The typography

Many web pages look very similar that because there are simple, sound reasons for the common way in which web page layout is structured. The common structure does not happen by chance, it is based on simple, easy-to-understand layout principles.

1. People give their web browsers wide windows, to avoid horizontal scrolling.
2. Web browsers have a rather large default font size, to get reasonable number of characters with such wide web browser windows.
3. But major web pages reduce the line length by using columns, and they can then use a font smaller than the default setting of the browser.

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My personal website

I choice my blog be using to my personal website. The style same to my business card, I change the background colour to Beige that with the Chinese printing complement each other. 

Beige is a soft neutral colour that isn't quite white and has some of the earthiness of light browns. Beiger represents quiet, pleasantness with a touch of luster. As a neutral, beige is a calming colour. It carries some of the same pureness, softness, and cleanliness of white but is slightly richer, a touch warmer.

Nature of Beige:

Beige is a neutral color with a bit of the warmth of brown and the crisp, coolness of white. It is sometimes seen as dull and boring unless coupled with other colors. It can be a relaxing color for whole feeling.

Keywords for Meaning of Beige:

Quiet, pleasantness, calm, understated elegance, purity, softness, more rich and warm than white

Culture of Beige:

Beige has traditionally been seen as a conservative, background color. In some cultures, beige garments might symbolize piety or simplicity. The color beige provides a calming effect.

The ink of water colour and the seal colour all around gray colours. And then, the lotus used the colour of misty rose.

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Redo of my business card

I have redesign of my business card. The aim is present the real identity and more clearly.

The background I use that the ink and wash painting of lotus. It is more softly than the profile of mountains before. And I changed the logo to seal that my Chinese name on Chinese characters.

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week 7 - Personal branding

I have tried out several different styles to present my personal banner.

I decision used Chinese ink and wash painting (Chinese Brush Painting) style, due to I want through traditional Chinese culture to express myself. Basically, the forms of culture are many and varied. Such as lyre-playing, chess, calligraphy, painting, Beijing opera, etc… (I have selected several types created and shown on sketching book.)

The reasons for chosen the style of Chinese ink and wash painting that could enhance some artistic quality of my personal branding, but also non-luxuriantly. The painting have three basic characteristics of naturally, figuratively and simplicity. As well as express concepts such as purity, self-reflection, and human nature. And I think Ink and Wash Art is the unique Chinese art style, which implicates the oriental philosophy and reflect the Chinese aesthetic attitudes.

(In traditional through this medium could be limit self to the creation of works in black-and-white. The paintings are understood and evaluated in relation to a system often termed the “rhythm of the ink,” by which different applications and gradations of ink including wet, dry, light, dark, burned, and others.)

The front I chosen Calligraphy is that the art of writing. Works of calligraphy are simultaneously admired for their form and ability to communicate information. The art form typically uses ink brushes to create characters. The aesthetic qualities of calligraphy originate from the artists’ use of brush strokes as a means for expressing thoughts and emotions. The techniques and materials used in calligraphy are extremely similar to  ink-and-wash.

There are my  primary layout

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Business Card created

I have tried to design a sample business card. I choose red used to background.

The first one I used a template.

And this one, I draw with Photoshop, used the brush tool to make a the effect of Chinese writing brush.

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Some ideas of personal branding

About design, inspired in life though, is a tradition but breakthrough. To design something trend to appeal to more people attract interest or draw favourable attention. Mostly design to give some extra visual pleasure to your designs.

So the aim of design is lets more people understand and interest on the meaning and information that wanted shown. According the principle, I think sample and clearly is really important.

I have been researched more example focus on novel, newness and original…

A CV and business card would be total zero if it can’t display information clearly.

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continue of personal branging research

In the last week, I have been research about colour and different material for personal branding.

Colour is the soul in the modern designs. Because colour is ever-changing and each colour has its own unique emotional factor. People are very sensitive for colour that different colours will make different feelings to people. Design business card need pay attention to the harmony between the colour and contrast, used different colours to express different meanings. It is very helpful to design of high-quality business card.

Research for Logo and patterns

Logo designed for my personal branding. It could design by a graphic character used in picture writing. And also be used some letter.

My Chinese name is Rui Zhang, and I want to design related with characteristics of the Chinese arts.

Here is some Logo I chosen from I researched.

Wrong / Right - Really smart logo!

Type FACE Type face:

Word-play: face from the type and letter T.

Twins

Very popular logo already, but thought I still share it in typography section.

Author’s comment: “Logo was made for a bold creative team consisting of two people. Two people being brothers …and fortunately born on the same day. TWINS was a suitable name for the two. To reflect the essence of the duo, a bold typeface was created to reflect the boldness of their approaches. The number 2 was integrated to show the creativeness of their ideas.”

Artists United

Simple, artistic and very clever – all in one place!

Snap – logo with very clear message.

Pattern

And then I have research of different patterns.

In my desire to design with characteristics of the Chinese art, so I researched these patterns that could be performers in Chinese style.

This one shown of blue and white porcelain.

Dragon is symbol of China. But the patterns is really difficult.

Chinese ink and wash is be handed down from generation to generation. And I really like it.



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Personal branding research

Research for personal branding

I have start researched about personal branding with CV, business card and personal blog.

1. Colours for BC

Of all the forms of non-verbal communication, colour is the most instantaneous method of conveying messages and meanings. And colour could attract the holder's eye, convey the message of what the business is about, create a brand identity, and most importantly help to make the sale.

Much of the human reaction to colour is subliminal and consumers are generally unaware of the persuasive effects of colour.

Below are some emotional associations that people tend to associate with certain colours. These are important to keep in mind in order to create an effective business card that will appeal to the holder on a subconscious level.

Blue

Blue is often considered to be the safest global color.

Blue symbolizes peace, tranquility, stability, trust, truth, confidence, conservatism, knowledge, power, integrity, security, cleanliness, sky, water and cold.
Blue can slow the pulse rate, lower body temperature and reduce appetite. Blue is considered a business color because it reflects reliability.

• In China, blue is associated with immortality.
• For the Jewish faith, blue symbolizes holiness.
• The pharaohs of ancient Egypt wore blue for protection against evil.
• If you are "true blue" you are loyal and faithful.

Black

Black can be seen as the color of authority and seriousness.
Black symbolizes power, wealth, elegance, sexuality, secrecy, sophistication and formality.
Black is one of the most mysterious colors and often evokes feelings of class and elegance.

• Native Americans associate black with the life-giving soil.
• If a business is "in the black" it is making money.
• Black is associated with sophistication and elegance. A "black tie" event is formal.
• The ancient Egyptians believed that black cats had divine powers.

Green

Green is one of most-often cited favorite colors.
Green symbolizes nature, environment, health, luck, money, youth, vigor and generosity.
Green is a healing color, the color of nature. It is often worn in operating rooms by surgeons.

• Ancient Egyptians colored the floors of their temples green.
• In ancient Greece, green symbolized victory.
• Green has become the symbolic color of environmentalism.
• When "all systems are green," it means everything is in order.

Orange

Orange is a fun and playful color, not to be used to convey a serious message.
Orange symbolizes balance, warmth, enthusiasm, vibrancy is demanding of attention.
Orange, along with red and yellow have been shown to exert a measurable effect on the autonomic nervous system, which stimulates the appetite.

• In Ireland orange has religious significance (Protestant).
• Often used in high visibility clothing and other safety equipment and objects.
• Taste-wise, orange is connected to the sweet tang of the fruit that bears its name.
• Popular with fast food restaurants for it's appetite-appealing nature

Purple

Purple is a good color to use when targeting younger customers such as children.

Purple symbolizes royalty, power, luxury, spirituality, dignity, nobility and enlightenment.
According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other colors. Purple is a very rare color in nature; some people consider it to be artificial.

• Purple robes are an emblem of authority and rank.
• Leonardo da Vinci believed that the power of meditation increases in purple light.
• Purple is said to help develop the imagination.
• Purple is a very rare color in nature; some people consider it to be artificial.

Red

Red is the warmest and most energetic color in the spectrum.
Red symbolizes passion, provocativness, excitement, dynamics, speed, strength and urgency.
Red enhances human metabolism, increases respiration rate and raises blood pressure.

• Red is the color most commonly found in national flags.
• In China red symbolizes celebration and luck and is used in many cultural ceremonies.
• In India red is the color of purity.
• For the ancient Romans, a red flag was a signal for battle.

White

White is what we see when all colors come together in perfect balance.
White symbolizes purity, simplicity, cleanliness, peace, precisioness, innocence, winter, snow, good, sterility, and marriage.
White is often used in the medical industry and is also associated with healthy foods and dairy products.

• A white flag is the universal symbol for truce.
• The ancient Greeks wore white to bed to ensure pleasant dreams.
• The Egyptian pharaohs wore white crowns.
• It's considered good luck to be married in a white garment.

Yellow

In nature, yellow is one of the most that cannot be ignored of colors.
Yellow symbolizes joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, spirituality and inspiration.
Studies show that most American prefer yellows that are sunbaked and warm, such as a sunflower petal.

• In Asia yellow is sacred, and imperial.
• In India, yellow is the symbol for a merchant or farmer.
• A yellow ribbon is a sign of support for soldiers at the front.
• To holistic healers, yellow is the color of peace.

2. Special materials

Apart from common business cards made of paper/card there are also special business cards made from plastic (PVC), especially frosted translucent plastic, crystal clear plastic, white or metallic plastic. Other extraordinary materials are metal, rubberized cards, rubber, magnets, poker chips, wooden nickels, and even real wood. For the most part those special material business cards are of standard format, sometimes with rounded corners. These new materials are popular among companies that wish a unique and eye-catching look.

There are some BC patterns I have collection.

Conqueror paper

This paper also better than normal paper I think.

Hot stamping (bronzing)

It could be make the pattern texture clearly and having variously colours. And these cards could be wearing-resistant and weather resistance.

Hot stamping used to logo, business name, people name or pattern have the effect that make the finishing point and make the theme points stand out.

Patterns of raised

The printing for a raised inked surface that could be have visual quality and high quality with touch.

PVC cards
It is waterproof and resists soiling. And the quality higher than made of papers. Good for inkjet printer. Vivid colour and high resolution photo quality.

Make the card personalization and high glossy, water resistant with tight and smooth card edges.

If make a protecting films on each surface of the finished card, it could be prevented the cards from damaging. After tearing off the protecting film, the PVC card will show a bright and glossy outlook.

But I think it have a disadvantage that it just can be printed on one side.

3. Template of CV - STRUCTURE

Name and contact details

A CV need write name as a heading. Give full address, e-mail, telephone/fax numbers, mention an answering machine if have one, and good times to contact. Make it as easy as possible for the recruiter to find.

Key achievements

Next List three to six key achievements. Write these in terms of things have done, using positive words such as completed, created, organized. If have no job history, then relate the achievements to education, leisure activities, or vacation jobs. Where possible, relate the achievements to the likely requirement of the jobs for which applying.

Career history to date

List job history in reverse chronological order, with the most recent job first. For each item focus on achievements, skills and competencies, where possible giving examples of what have done.

Education and Qualifications

List education and qualifications, from A Levels onwards, in chronological order.

Additional skills

Here list any skills which are not apparent from the above information, such as computer skills, or languages, which might be of interest to a potential employer.

Interests

Include a few interests or leisure pursuits, but not too many, and try to include some activities which have skills transferable to the workplace.

4. 10 Useful Tips for A Great Résumé Design

In order to achieve a great, compact and beautiful CV.

• Make It a Summary
• Keep It Simple and Understandable
•  Leave Some Details Out
• Make It Perfect
• Use a Grid
• Make It Printable
• Matches the paper size for your country (letter size for the US and A4 for the UK, for example), so that employers don’t have to make any adjustments before printing,
• Has a white background.
• Looks okay in black and white.
• Will print well at 300 dpi. The best way to avoid a pixelated result is to create a PDF with embedded fonts.

• Link to Online Projects
• Don’t Use a Template
• Update it often
• Show Personality 

5. There are some CV I have been researched for different layouts and formats.

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