Thursday, 24 February 2011

Week 5 – Floor planning

I have got some research for floor plan.

Public space
This area of the exhibition devoted to the movement and use of the public. It must be easily and immediately accessible, and it must be big enough for them. Most doorways are big enough for people to pass through alone and also really for people to pass each other is better. There about ‘human dimensions’, but sheer dictate the width of an aisle in which one person may be standing, looking or bending to look, while two others are passing behind; a visitor in a wheelchair will need even more pace. There could also provide room for people to talk and exchange information without disturbing the solitary viewer.

Information space
This is the actual exhibition space for objects, models, artefacts, showcase, light boxes and vertical or sloping flat displays. Obviously the available space is somewhat controlled by the size of the objects on displays.
And then it must be planned with its informative and attractive values in mind, as if to place all the most inviting objects on the edge of an exhibition, the visitor is going to be very disappointed when moving into the duller space beyond.
Size is important, huge object can objects could be obscure small ones.
Safety is important that if working exhibits are involved there must be a barrier and a space between them and the visitor.

Administrative space
This is apace set aside for many vital purposes out of dissect reach or sight of the public. It is space for access for maintenance, changing bulbs behind transparencies or lamps for projects, or attending to working exhibits or models.
Many exhibitions have counters where administrative space meets public space that these could be adroitly sited and ought to be provided with solid fronts, so that tired attendants can relax their legs and feet out of sight of the visitor. Administrative space can be divided as detailed below.
1.         Space for storage
Many temporary exhibitions are backed up with literature and samples to be given away, so an assessment of these needs is important.
2.         Space for staff
Most temporary exhibitions have attendant managers and representatives who need room to relax, loosen smart clothing for a while, have a cup of tea or change into uniforms. No matter how small the stand, such as space is vital. On huge temporary stands – at world fairs, for example – this space can run into a sizeable proportion of the whole area, calling for toilets and washrooms, offices, changing rooms and kitchens.
3.         Entertainment space
Additional space might be required for important customers to be given special treatment such as drinks or private video shows.


Business Card created

I have tried to design a sample business card. I choose red used to background.
The first one I used a template.

And this one, I draw with Photoshop, used the brush tool to make a the effect of Chinese writing brush.


Some ideas of personal branding

About design, inspired in life though, is a tradition but breakthrough. To design something trend to appeal to more people attract interest or draw favourable attention. Mostly design to give some extra visual pleasure to your designs.
So the aim of design is lets more people understand and interest on the meaning and information that wanted shown. According the principle, I think sample and clearly is really important.
I have been researched more example focus on novel, newness and original…
A CV and business card would be total zero if it can’t display information clearly.


Tuesday, 22 February 2011

continue of personal branging research

In the last week, I have been research about colour and different material for personal branding.
Colour is the soul in the modern designs. Because colour is ever-changing and each colour has its own unique emotional factor. People are very sensitive for colour that different colours will make different feelings to people. Design business card need pay attention to the harmony between the colour and contrast, used different colours to express different meanings. It is very helpful to design of high-quality business card.

Research for Logo and patterns
Logo designed for my personal branding. It could design by a graphic character used in picture writing. And also be used some letter.
My Chinese name is Rui Zhang, and I want to design related with characteristics of the Chinese arts.

Here is some Logo I chosen from I researched.

Wrong / Right - Really smart logo!

Type FACE Type face:
Word-play: face from the type and letter T.

Very popular logo already, but thought I still share it in typography section.
Author’s comment: “Logo was made for a bold creative team consisting of two people. Two people being brothers …and fortunately born on the same day. TWINS was a suitable name for the two. To reflect the essence of the duo, a bold typeface was created to reflect the boldness of their approaches. The number 2 was integrated to show the creativeness of their ideas.”
Artists United
Simple, artistic and very clever – all in one place!

Snap – logo with very clear message.


And then I have research of different patterns.
In my desire to design with characteristics of the Chinese art, so I researched these patterns that could be performers in Chinese style.

This one shown of blue and white porcelain.

Dragon is symbol of China. But the patterns is really difficult.

Chinese ink and wash is be handed down from generation to generation. And I really like it.


Monday, 21 February 2011

Work for Exhibition - 3 images I chosen

l  Project: Group Project
l  My work: Banner designed
l  Software: Photoshop
l  This is my Group Project in the second years. I have been design the logo for my group website. Our theme is child play centers. I have produced the logo idea and finished. But following discussed, I was created a copy of the logo and resized it to be 800px x 150px. I was resized all photo for website again.

l  Project: Virtual Environments

l  My work: Software: 3d Max
l  Modelling of Cathedral
l  This model made by 3Ds Max for Chelmsford cathedral. This initiative is a positive endorsement of Essex, using testimonials from a personal perspective written by local people and visitors to the county. I am an International student, and I have shared my initial impressions of Essex -- The Chelmsford Cathedral.

l  Project: Virtual Environments
l  My work: Head-modelling
l  Software: 3d Max
l  This one created by 3D class in last semester. And this is created according my own head. In this module, I need make a head-model as my own..


Presentation and join to Exhibition team

In the week 4, we presented our idea of the exhibition. After then, I have chosen the Exhibition team from the new three groups.
In this group, we work consisted of
l  Liaising with staff at High Chelmer
l  Looking for sponsorship
l  Contacting local radio, television, press about exhibition
l  General marketing info from uni-prospectus-flyers for courses etc
l  Assembling information of list of guests, writing and sending out of invitations
l  Production of Rota for exhibition week
l  Layout for exhibition
l  Movement of materials from university to high Chelmer when necessary
l  Provision of foam board for work

I am not good at contact work due to my spoken English is not well… so I prefer the work for the exhibition layout or others non-communication work with staff and sponsorship…


Sunday, 13 February 2011

Personal branding research

Research for personal branding
I have start researched about personal branding with CV, business card and personal blog.

1. Colours for BC
Of all the forms of non-verbal communication, colour is the most instantaneous method of conveying messages and meanings. And colour could attract the holder's eye, convey the message of what the business is about, create a brand identity, and most importantly help to make the sale.
Much of the human reaction to colour is subliminal and consumers are generally unaware of the persuasive effects of colour.
Below are some emotional associations that people tend to associate with certain colours. These are important to keep in mind in order to create an effective business card that will appeal to the holder on a subconscious level.

Blue is often considered to be the safest global color.
Blue symbolizes peace, tranquility, stability, trust, truth, confidence, conservatism, knowledge, power, integrity, security, cleanliness, sky, water and cold.
Blue can slow the pulse rate, lower body temperature and reduce appetite. Blue is considered a business color because it reflects reliability.
  • In China, blue is associated with immortality.
  • For the Jewish faith, blue symbolizes holiness.
  • The pharaohs of ancient Egypt wore blue for protection against evil.
  • If you are "true blue" you are loyal and faithful.
Black can be seen as the color of authority and seriousness.
Black symbolizes power, wealth, elegance, sexuality, secrecy, sophistication and formality.
Black is one of the most mysterious colors and often evokes feelings of class and elegance.
  • Native Americans associate black with the life-giving soil.
  • If a business is "in the black" it is making money.
  • Black is associated with sophistication and elegance. A "black tie" event is formal.
  • The ancient Egyptians believed that black cats had divine powers.
Green is one of most-often cited favorite colors.
Green symbolizes nature, environment, health, luck, money, youth, vigor and generosity.
Green is a healing color, the color of nature. It is often worn in operating rooms by surgeons.
  • Ancient Egyptians colored the floors of their temples green.
  • In ancient Greece, green symbolized victory.
  • Green has become the symbolic color of environmentalism.
  • When "all systems are green," it means everything is in order.
Orange is a fun and playful color, not to be used to convey a serious message.
Orange symbolizes balance, warmth, enthusiasm, vibrancy is demanding of attention.
Orange, along with red and yellow have been shown to exert a measurable effect on the autonomic nervous system, which stimulates the appetite.
  • In Ireland orange has religious significance (Protestant).
  • Often used in high visibility clothing and other safety equipment and objects.
  • Taste-wise, orange is connected to the sweet tang of the fruit that bears its name.
  • Popular with fast food restaurants for it's appetite-appealing nature
Purple is a good color to use when targeting younger customers such as children.
Purple symbolizes royalty, power, luxury, spirituality, dignity, nobility and enlightenment.
According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other colors. Purple is a very rare color in nature; some people consider it to be artificial.
  • Purple robes are an emblem of authority and rank.
  • Leonardo da Vinci believed that the power of meditation increases in purple light.
  • Purple is said to help develop the imagination.
  • Purple is a very rare color in nature; some people consider it to be artificial.
Red is the warmest and most energetic color in the spectrum.
Red symbolizes passion, provocativness, excitement, dynamics, speed, strength and urgency.
Red enhances human metabolism, increases respiration rate and raises blood pressure.
  • Red is the color most commonly found in national flags.
  • In China red symbolizes celebration and luck and is used in many cultural ceremonies.
  • In India red is the color of purity.
  • For the ancient Romans, a red flag was a signal for battle.
White is what we see when all colors come together in perfect balance.
White symbolizes purity, simplicity, cleanliness, peace, precisioness, innocence, winter, snow, good, sterility, and marriage.
White is often used in the medical industry and is also associated with healthy foods and dairy products.
  • A white flag is the universal symbol for truce.
  • The ancient Greeks wore white to bed to ensure pleasant dreams.
  • The Egyptian pharaohs wore white crowns.
  • It's considered good luck to be married in a white garment.
In nature, yellow is one of the most that cannot be ignored of colors.
Yellow symbolizes joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, spirituality and inspiration.
Studies show that most American prefer yellows that are sunbaked and warm, such as a sunflower petal.
  • In Asia yellow is sacred, and imperial.
  • In India, yellow is the symbol for a merchant or farmer.
  • A yellow ribbon is a sign of support for soldiers at the front.
  • To holistic healers, yellow is the color of peace.
2. Special materials
Apart from common business cards made of paper/card there are also special business cards made from plastic (PVC), especially frosted translucent plastic, crystal clear plastic, white or metallic plastic. Other extraordinary materials are metal, rubberized cards, rubber, magnets, poker chips, wooden nickels, and even real wood. For the most part those special material business cards are of standard format, sometimes with rounded corners. These new materials are popular among companies that wish a unique and eye-catching look.

There are some BC patterns I have collection.

Conqueror paper
This paper also better than normal paper I think.

Hot stamping (bronzing)
It could be make the pattern texture clearly and having variously colours. And these cards could be wearing-resistant and weather resistance.
Hot stamping used to logo, business name, people name or pattern have the effect that make the finishing point and make the theme points stand out.

Patterns of raised
The printing for a raised inked surface that could be have visual quality and high quality with touch.

PVC cards
It is waterproof and resists soiling. And the quality higher than made of papers. Good for inkjet printer. Vivid colour and high resolution photo quality.
Make the card personalization and high glossy, water resistant with tight and smooth card edges.
If make a protecting films on each surface of the finished card, it could be prevented the cards from damaging. After tearing off the protecting film, the PVC card will show a bright and glossy outlook.
But I think it have a disadvantage that it just can be printed on one side.

3. Template of CV - STRUCTURE

Name and contact details
A CV need write name as a heading. Give full address, e-mail, telephone/fax numbers, mention an answering machine if have one, and good times to contact. Make it as easy as possible for the recruiter to find.
Key achievements
Next List three to six key achievements. Write these in terms of things have done, using positive words such as completed, created, organized. If have no job history, then relate the achievements to education, leisure activities, or vacation jobs. Where possible, relate the achievements to the likely requirement of the jobs for which applying.
Career history to date
List job history in reverse chronological order, with the most recent job first. For each item focus on achievements, skills and competencies, where possible giving examples of what have done.
Education and Qualifications
List education and qualifications, from A Levels onwards, in chronological order.
Additional skills
Here list any skills which are not apparent from the above information, such as computer skills, or languages, which might be of interest to a potential employer.
Include a few interests or leisure pursuits, but not too many, and try to include some activities which have skills transferable to the workplace.

4. 10 Useful Tips for A Great Résumé Design

In order to achieve a great, compact and beautiful CV.
  • Make It a Summary
  • Keep It Simple and Understandable
  •  Leave Some Details Out
  • Make It Perfect
  • Use a Grid
  • Make It Printable
  • Matches the paper size for your country (letter size for the US and A4 for the UK, for example), so that employers don’t have to make any adjustments before printing,
  • Has a white background.
  • Looks okay in black and white.
  • Will print well at 300 dpi. The best way to avoid a pixelated result is to create a PDF with embedded fonts.
  • Link to Online Projects
  • Don’t Use a Template
  • Update it often
  • Show Personality 

5. There are some CV I have been researched for different layouts and formats.