Rui Exhibition

Sunday, 13 March 2011

week 7 - Personal branding

I have tried out several different styles to present my personal banner.

I decision used Chinese ink and wash painting (Chinese Brush Painting) style, due to I want through traditional Chinese culture to express myself. Basically, the forms of culture are many and varied. Such as lyre-playing, chess, calligraphy, painting, Beijing opera, etc… (I have selected several types created and shown on sketching book.)

The reasons for chosen the style of Chinese ink and wash painting that could enhance some artistic quality of my personal branding, but also non-luxuriantly. The painting have three basic characteristics of naturally, figuratively and simplicity. As well as express concepts such as purity, self-reflection, and human nature. And I think Ink and Wash Art is the unique Chinese art style, which implicates the oriental philosophy and reflect the Chinese aesthetic attitudes.

(In traditional through this medium could be limit self to the creation of works in black-and-white. The paintings are understood and evaluated in relation to a system often termed the “rhythm of the ink,” by which different applications and gradations of ink including wet, dry, light, dark, burned, and others.)

The front I chosen Calligraphy is that the art of writing. Works of calligraphy are simultaneously admired for their form and ability to communicate information. The art form typically uses ink brushes to create characters. The aesthetic qualities of calligraphy originate from the artists’ use of brush strokes as a means for expressing thoughts and emotions. The techniques and materials used in calligraphy are extremely similar to ink-and-wash.

There are my primary layout

Week 7

I tried making something of paper used to exhibition. The banner provided the inspiration for my created. I have chosen the way of paper folding to present the LOGO.

I used A3 size paper and made to shapes as:

And make these parts to together of a corner.

Repeat the steps to create other corners and put together.

Wednesday, 9 March 2011

Week 6 - sketch map & floor plan

In this week, I have already finished the Floor Plan.

And in the class, we have chosen the Banner of Jenny designed. I have discussed with Jenny of where the banner putted is better.

We decision of the sideward of the stars on the ground floor is visibly.

Thursday, 24 February 2011

Week 5 – Floor planning

I have got some research for floor plan.

Public space

This area of the exhibition devoted to the movement and use of the public. It must be easily and immediately accessible, and it must be big enough for them. Most doorways are big enough for people to pass through alone and also really for people to pass each other is better. There about ‘human dimensions’, but sheer dictate the width of an aisle in which one person may be standing, looking or bending to look, while two others are passing behind; a visitor in a wheelchair will need even more pace. There could also provide room for people to talk and exchange information without disturbing the solitary viewer.

Information space

This is the actual exhibition space for objects, models, artefacts, showcase, light boxes and vertical or sloping flat displays. Obviously the available space is somewhat controlled by the size of the objects on displays.

And then it must be planned with its informative and attractive values in mind, as if to place all the most inviting objects on the edge of an exhibition, the visitor is going to be very disappointed when moving into the duller space beyond.

Size is important, huge object can objects could be obscure small ones.

Safety is important that if working exhibits are involved there must be a barrier and a space between them and the visitor.

Administrative space

This is apace set aside for many vital purposes out of dissect reach or sight of the public. It is space for access for maintenance, changing bulbs behind transparencies or lamps for projects, or attending to working exhibits or models.

Many exhibitions have counters where administrative space meets public space that these could be adroitly sited and ought to be provided with solid fronts, so that tired attendants can relax their legs and feet out of sight of the visitor. Administrative space can be divided as detailed below.

1. Space for storage

Many temporary exhibitions are backed up with literature and samples to be given away, so an assessment of these needs is important.

2. Space for staff

Most temporary exhibitions have attendant managers and representatives who need room to relax, loosen smart clothing for a while, have a cup of tea or change into uniforms. No matter how small the stand, such as space is vital. On huge temporary stands – at world fairs, for example – this space can run into a sizeable proportion of the whole area, calling for toilets and washrooms, offices, changing rooms and kitchens.

3. Entertainment space

Additional space might be required for important customers to be given special treatment such as drinks or private video shows.

Business Card created

I have tried to design a sample business card. I choose red used to background.

The first one I used a template.

And this one, I draw with Photoshop, used the brush tool to make a the effect of Chinese writing brush.

Some ideas of personal branding

About design, inspired in life though, is a tradition but breakthrough. To design something trend to appeal to more people attract interest or draw favourable attention. Mostly design to give some extra visual pleasure to your designs.

So the aim of design is lets more people understand and interest on the meaning and information that wanted shown. According the principle, I think sample and clearly is really important.

I have been researched more example focus on novel, newness and original…

A CV and business card would be total zero if it can’t display information clearly.

Tuesday, 22 February 2011

continue of personal branging research

In the last week, I have been research about colour and different material for personal branding.

Colour is the soul in the modern designs. Because colour is ever-changing and each colour has its own unique emotional factor. People are very sensitive for colour that different colours will make different feelings to people. Design business card need pay attention to the harmony between the colour and contrast, used different colours to express different meanings. It is very helpful to design of high-quality business card.

Research for Logo and patterns

Logo designed for my personal branding. It could design by a graphic character used in picture writing. And also be used some letter.

My Chinese name is Rui Zhang, and I want to design related with characteristics of the Chinese arts.

Here is some Logo I chosen from I researched.

Wrong / Right - Really smart logo!

Type FACE Type face:

Word-play: face from the type and letter T.

Twins

Very popular logo already, but thought I still share it in typography section.

Author’s comment: “Logo was made for a bold creative team consisting of two people. Two people being brothers …and fortunately born on the same day. TWINS was a suitable name for the two. To reflect the essence of the duo, a bold typeface was created to reflect the boldness of their approaches. The number 2 was integrated to show the creativeness of their ideas.”